After more than 40 years on Jewelers’ Row, Steven Singer Jewelers is officially expanding. Yes—finally. So why now? And why Newtown?
Why Expand Now?
Steven never set out to build a chain. For decades, he was perfectly content tucked away on the Other Corner of 8th and Walnut, doing what he does best, offering an honest, transparent, and surprisingly fun diamond-buying experience. But Jewelers’ Row has changed. Once home to more than 350 jewelers, the district has experienced a gradual decline, particularly in the years following the pandemic. Today, only about 100 remain. Steven tried everything to help revive the block, even pushing for Sunday hours in hopes that others would join him. When no one did, reality set in. As Steven says:
“I didn’t want to do it. I was happy in my own little bubble. I pray that I’m wrong, I hope that I’m wrong, but I’m not wrong. Jewelers’ Row is going to go away.”
It was clear that if Steven wanted to continue growing and serving customers the way he believes they deserve, it was time to bring the experience somewhere new. And that “somewhere” is Bucks County.
Why Newtown?
The Village at Newtown checked every box and then some. It offered the perfect 2,500-square-foot space right next to The Capital Grille. Diamonds and steak? A match made in retail heaven.
The new store will feature three master jewelers, 40 new jobs, and a fresh, modern layout that acts as the prototype for future expansion. If Newtown is as popular as we expect, Steven plans to open 10 stores within 100 miles of Philadelphia, with potential locations in the Main Line, Jersey Shore, Delaware, Princeton, and more. Steven envisions taking his trusted, transparent diamond-buying model nationwide, up to 500 stores.
Not bad for a guy who “never wanted to expand.”
Don’t Worry—The Flagship Isn’t Going Anywhere
Let’s get this out of the way: We’re not leaving Philadelphia. The flagship store on the Other Corner of 8th and Walnut is our headquarters, fulfillment center, and the heart of everything we are. It’s staying exactly where it’s always been. Newtown isn’t replacing it, it’s joining it.
A New Chapter Begins
Opening just in time for Black Friday, our Newtown location marks an exciting new era for Steven Singer Jewelers. We’re bringing our legendary guarantees, unbeatable value, and one-of-a-kind shopping experience closer to home for our Bucks County friends and neighbors.
Same Steven Singer. Same transparency. Same fun, fair, unforgettable experience. Now, just two stores to hate instead of one.
